RB monogram

Skills & Expertise

What I bring.

Every one of these has shipped work behind it.

01

GTM Strategy

Sequencing the launch, picking the wedge, naming the buyer.

02

Product Marketing

Turning device-level technical concepts into language buyers understand.

03

AI-Native Workflow

Claude Code and LLMs in the daily loop — research, first drafts, and working prototypes.

04

Demand Generation

Multi-channel campaigns across email, events, digital, and social.

05

ABM

Targeted account programs that close enterprise tenders.

06

Partner Marketing

Joint GTM, co-branded collateral, channel enablement from scratch.

07

Sales Enablement

Decks, battlecards, scripts. The unglamorous work that closes deals.

08

Content Creation

Long-form, short-form, sales copy, investor narrative. End to end.

09

Analyst Relations

Briefings and relationships with Forrester, Gartner, Frost & Sullivan.

10

Fundraising & Investor Strategy

Pitch narrative, investor materials, and capital conversations.

Tools I live in

Revenue & Pipeline

HubSpotSalesforceZoomInfoLusha

Operations & Project Management

WordPressMondayJiraConfluence

Design & Creative

FigmaPhotoshopIllustratorLovable

Education

Bar-Ilan University

MBA, Business Administration · 2024–2025

Reichman University

BA, Psychology · 2020–2023

Lower Merion High School

Class of 2016 · 2012–2016