AI x GTM
How AI is reshaping go-to-market strategy, from research and segmentation to the death of the boilerplate campaign.
BUILDER · STRATEGIST · INDIVIDUAL CONTRIBUTOR
Roy Bar Or.Builder ofgo-to-market.
GTM professional turning early-stage technical products into market motion. From zero.
Currently thinking about
Quantum & Enterprise Readiness
When emerging technology actually becomes a buying decision, not just a talking point on a roadmap.
Deep Tech to Market
Why deep tech companies struggle to bridge the gap between product vision and the market reality buyers actually live in.
M&A & Market Consolidation
How acquisitions reshape GTM motions, compress categories, and force positioning decisions that most marketing teams are not prepared for.